On Monday July 15th, Honda launched a social media campaign using the short-form video application Vine as a way to reach people expressing their frustrations with their current car. They noticed a lot of people in social media share their daily vehicle problems, which could open up an engaging opportunity to help promote Honda’s Summer Clearance Event.
Prior to the day, they shared this video promoting what the social media team intended to do. Basically they would respond to people with car issues by creating a 6-second Vine video using the hashtag #WantNewCar.
Monday came and Honda created several Vine videos showing dealership sales people in khaki pants and blue shirts filming whimsical videos at Honda dealership. They responded in the following way with people in need of a new car.
So how did it do as a way to increase social conversation for Honda?
The following three charts show a couple things. The first looks at the use of the #WantNewCar hashtag, with most of the activity coming from the paid Promoted trend on Honda bought on Twitter July 15th.
The second chart looks at mentions of “@Honda” to see what kind of lift came from people talking about the brand account or retweeting content from the campaign. The top piece of content shared was this Vine using YouTube sensation Rebecca Black that received 34 retweets and 25 favorites.
The third chart looks at overall mentions of “Honda” in the last 6 months. Ignoring the April spike due to the Boston Police looking for a Honda sedan at one point during the bombing manhunt, the conversation around Honda didn’t really move much and was normal during this past week’s vine event. This comes as no surprise as a lot of engagement on the #WantNewCar hashtag focused more on people wanting some other car than a Honda; though, quite a few people did ask Honda for a free car.
|Mentions of “#WantNewCar”|
|Last 6 Months Tweets Mentioning “@Honda”|
|Last 6 Months Tweets Mentioning “Honda”|
The campaign did provide some decent lift and received positive response from media and social media fans. Plus it’s a fun creative execution that tried to engage Twitter users in a playful way. That said, the hashtag might have been more of an issue with this campaign.
The night of the event I followed the conversation closely and came away with three common responses from the online community.
- Most people who engaged with #WantNewCar thought Honda was asking them to share a negative experience with their current car (or lack of owning a car) so that they could win a free car from Honda.
- Those who were hoping for a new car for free asked more often for something other than a Honda. Pick your favorite aspirational sports car and that was likely what people were tweeting about.
- Finally for those who found out that they were not getting any possibility of a free car, and may only get a free vine video, well that didn’t go over so well.
And while the Honda Vine videos were not as revolutionary or compelling as some other campaigns, the company did recently release this brand video showcasing Honda’s history in a fascinating way.
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Concrete is not the first thought that comes to mind when homeowners mull over flooring, but it’s definitely worth a look. Decorative concrete can be quite impressive especially when reviewing what several area businesses can do with concrete.
According to Lisa Willard, co-owner and chief designer for Ashley’s Building and Construction in Bossier City, staining concrete is an art form that takes skill due to the slim margin of error to get the concrete just right. Willard does not recommend homeowners tackling this on a DIY weekend whim.
Being members of the American Society of Concrete Contractors, Willard is seeing a mixed bag of concrete flooring options from commercial and residential clients. Both enjoy concrete flooring because it’s durable for high-traffic areas. Concrete proves to be a versatile building material with so many flooring options, it can make one person dizzy. Concrete can be: stamped, overlaid, stained, scored or textured. It can give the appearance of high-priced large chunks of flagstone or wood flooring.
Merrick Pierce of Specialty Concrete advises homeowners to choose stained concrete as flooring because of the look and style, not because it’s less expensive than wood or tile. That is not always the case, he said. Homeowners should take their time with color and style selections because once the concrete is down, it’s done, Merrick said.
Paul Patton, owner of SlabFX Decorative Concrete and Specialty Coatings, has been in the decorative concrete business for over 15 years. He attends multiple training and continuing education seminars to stay on top of all the new methods of decorating concrete. According to Patton, the industry is rapidly advancing. Patton said advances in the laboratory and chemical side of the concrete staining industry have led to the term decorative concrete to better cover the wide spectrum concrete has to offer as flooring.
Metallic pigmented floors are quickly rising in the decorative concrete market, according to Patton. He said it’s ideal for interior spaces. These are extremely durable with an eye appeal that is unmatched. Patton says it’s the Cadillac of the staining and coating industry.
Concrete professionals can determine the best stains, dyes, sealers and ideal products to use on your concrete. Patton said traditional concrete staining offers an old world look, while stamped concrete can give a more natural stone look that rivals the real deal. An overlay allows concrete professionals to apply a very thin layer of new concrete over existing concrete which can be tinted or stained.
Patton suggested concrete staining is usually a less expensive alternative to traditional flooring with stamping and staining as a great way to add some value to homes while upgrading the exterior surfaces.
Concrete Miracles, LLC out of Dallas, Texas, specializes in decorative overlays of concrete and often work in Shreveport. An advantage to the decorative overlay, according to the owners, include covering up imperfections in a concrete slab such as paint spills, grease pots, divots and glue drops. The house favorite from Concrete Miracles is the Italian Slate stamped overlay.
Concrete flooring is the best option for homes in flood zones, according to Concrete Miracles, since it’s impervious to floods, cost-effective and easy to maintain. Concrete Miracles can create stencils for homeowners’ creative designs and have done things like family monograms, a fleur-de-lis to client’s favorite football team on a concrete floor.
Paul Patton from SlabFX said it best on his website, “Stained concrete provides the best of both worlds: beauty and functionality.”
This option for flooring provides a luxurious option without the price tag.
The pros and cons of concrete flooring
•Pros: Durable, beautiful, cost effective, easy to clean, plenty of color and style options
•Cons: Must be maintained, sealers applied, very cold on bare feet
WorkSafeBC has fined a Prince George roofing company for failing to ensure its workers had proper fall protection in place.
WorkSafeBC assessed Aardvark Roofing $17,531.85 after an inspector saw three of its employees, including a representative of the firm, without protection in place while working on a one-and-a-half-storey house.
One of the workers was at the edge of the roofing, according to a posting on the WorkSafeBC website, and they were exposed to a drop of nearly four metres (13 feet) onto parked vehicles, a metal trailer, concrete steps, and landscaping rocks.
The fine was imposed in September and it was the fifth time Aardvark has been fined for the offence in less than a year.
In June 2015, a $17,531.85 was also imposed after two workers, including a supervisor, were seen on a split-level house installing roofing shingles without protection in place.
In that instance, they were exposed to a fall of as much as five metres (17 feet) onto a metal trailer and concrete driveway.
WorkSafeBC also found the workers were using nail guns without wearing safety eyewear and first aid equipment and a first aid attendant were not available on site.
“Overall, the firm failed to provide its workers with the information, instruction, training, and supervision needed to ensure their health and safety,” WorkSafeBC.
In December 2014, Aardvark was fined $7,500 in total for three similar infractions.
Patricia Robillard and Jami Witso are named in the postings as the business owners.